Learn the best kind of advertising video
Have you ever think about making a good advertising/promoting video content for your product or service? did you know the video advertising can engage 80% more than text and picture ads? did you know your product/service can sell 55% more with video advertising? at first lets see why these kind of numbers happen!
Here we’ll talk about it briefly. if you want to read more about it so visit this page for “3 Reasons Why Video Ads Are the Future of Advertising”
As you can see most of the businesses (about 72% of them) are increasing their video advertising content and only 1% decided to decrease it. also 54% of customers prefer watch video about the products/services.
With analyzing statistics you’ll understand that video Ads are really important and they’re the future of advertising.
What kind of advertising video is better?
There are various kinds of advertising video that you can choose for your product/service. if we want to list them it will be like this:
- Mix and composite
- Self explained
- Animations
Mix and Composite
Lets explain all of them with samples. for example watch Introducing iPhone 13 Pro from Apple!
As you watched, the video took us to a story line (the most important aspect of this kind of videos). here you should tell a story just like a short video but with an advertising goal. it means that the main goal is not JUST to entertain the viewer! he should enjoy watching a film and receives your advertising message.
For all of these topics I’ll make a rating chart so, you can compare them more easily! this kind of video is like this:
- Being effective: 85%
- Budget: Super high
- Creativity: High
- Production complexity: High
- Duration: Max 3 min
If you have a large company and you don’t care much about spending money for now, this plan can work for you if you find a good film production group.
Self explained
In this kind of video you should usually spend more time to watch and this is more a review than advertising, but with checking all the features you’ll be decide to buy this kinds of products or not.
The chart for this kind of video is like this:
- Being effective: 65%
- Budget: Moderate
- Creativity: Low
- Production complexity: Low
- Duration: Up to 30 min!
Making this kind of videos is totally depends on your product/service. in some cases its just waste of time and money to make this kind of videos but in some cases it can impact a lot.
Animations
As you watched, like first video (mix and composite) this kind of videos also have a single message/story which you’ll be enjoy watching. but why we should make this kind of video? lets check numbers first.
- Being effective: 75%
- Budget: Low – Moderate
- Creativity: High
- Production complexity: Low – Moderate
- Duration: Up to 2 min
As you can see you should not pay a lot for a video with an eye-catching creativity! Advertising animation can be made really cheaper than other kinds of videos (at least in Tik Tik Motion!) But which kind of video is suitable for your business? It can’t be answered just by some articles! it needs a good and fair consultant. If you want to check what is the best type of advertising video for your idea just have a look at this consultant page.
At the end you can check some great advertising videos here!
Tik Tik luck!
