The Best Explainer video production plans [20 seconds FREE]
You can search all over the internet, YOU CAN’T FIND anything better than our explainer video production plans! here we consider any type of client with any amount of budget! if you want to create an explainer video, we are strongly here to help you come up with great results!
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You are here to order explainer videos, we are here to make it simple for you by providing affordable pricing with good quality. we offer 20 seconds for free because some business holders (about 13% of them) still didn’t use explainer videos at all. that means because of any reason they don’t know how it can impact their business. we are here to make it easy for them to order their first explainer video.
Any questions about explainer video production?
This post isn’t going to be for formal questions about explainer video production. we made a full guide before, which you can access here. so if you have any unanswered questions after checking this post you can comment below.
Let's check some jaw-dropping facts about explainer videos
if you search in google “explainer video statistics” it’ll answer you with:
77% of viewers watch an explainer video for up to 2 minutes!!!
Also, according to some recent studies, the average time to read an article online is around 55 seconds. So, based on statistics it’s obvious that if you make a video (explainer video) the chance of your bounce rate will decrease. that means visitors pay more attention to your content which is promoting your service/product! here we are not talking about grabbing attention, we want to hold our audience watching what we are talking about. grabbing attention is much easier than holding it, because of that you need to hold your visitor to see what you are offering.
as we mentioned above, 77% of viewers watch an explainer video for up to 2 minutes while it takes about 55 seconds for the viewer to exit your post/article. at least we can find out that by explainer videos your message can be heard 2 times more.
Your content sharing rate is low?
Did you know 65-76% of consumers are OK with sharing branded videos?!
as this article said we made a survey before to see consumers feeling about sharing content. when they would prefer to share content? and the result was amazing! about 70% of people are ok with sharing branded VIDEOS while this number for text content is about 30%.
What makes explainer videos so effective
As we checked, explainer videos are so effective in digital marketing. but why? here we’ll check some of the most important ones.
1- creativity
Have you ever searched for “animate” in a dictionary? let’s do it together and check its definition! it is only 3 words!
“bring to life”
Why should we bring something to life?! because it is not alive by itself. just think about a promotional video about a book. by filming, we can narrate a story and make a clip of people reading and enjoying it. now think that book moves and suddenly start speaking with you with some animation. the creativity happened here. I’m not talking about making everything animated, it is completely situational.
2- Storytelling
One of the most important aspects that made explainer videos (animation production) one of the best marketing content is their storytelling ability in a short time (like 2 or 3 minutes). maybe you know, that storytelling is one of the best methods in marketing (read more here: 3 Reasons Why Storytelling Should Be A Priority For Marketers) simply because it makes a deeper connection between businesses to customers. let’s check this video together!
3- Communicate with the culture you want
Every video speaks to you with a specific culture. on the other hand, when you are engaging with the color combination, narration tone, and design of the video there is something speaking to you that in every video is different. we name it culture! in explainer videos, you can communicate with any culture you want and its variation help you engage with your targeted people better.
What makes a good explainer video?
There are lots of elements which can have effect on explainer videos, but we notice some of the most important ones such as:
- Time
- Style
- Entertainment rate
- Story line
1- Time
The most important factor of effective explainer videos is their length. if you can tell your message in a maximum of 90 seconds that will be perfect because studies showed that after this time most people think that they got the message (maybe that is fake) and stop watching your video till the end and this is not what you’re looking for. the best results happen when people watch your video completely.
Some of our clients want to say everything in their explainer video and that is wrong. you should speak briefly and creatively. this is why you are making a video, not an article! If you want to write your script yourself, consider that saying everything is against one of the effective rules of making a good explainer video.
2- Style
Every style is not appropriate for any explainer video, that is not all about your favor. maybe the style you like don’t fit your script. to speak simply please go up and check 2 videos we uploaded. one is about Apple and another about Travel. why have these two videos have made in such a different styles? the answer is simple, in the pre-production step the producer checked the styles and offers some of them to the client based on their branding.
Your brand has a specific style like the color combination, design, communication, etc. when you are making a video for your brand you should be sure to use your brand appearance, not the design you like! this is very important. when some of our clients see the design of some projects, they prefer to design like them BUT by doing this your production will be against your branding and that video can’t be effective as you want.
3- Entertaining rate
Any kind of video should contain various types of parts and you shouldn’t see that all the parts are somehow equal. for example from the beginning it talks about the product and its features. this kind of video is boring and studies show most people don’t watch these videos longer than 50 seconds!
Every video will be boring if you don’t see an entertaining part in it. obviously, all of the duration of your video can’t be entertaining. you have to put some parts in it but, when should these parts happen?
Look at the statistic below. we have a minimum entertaining rate (MER) which under it, about 60% of your audience exit. with any entertaining part, you make your audience far from this line because after each entertainment part it will decrease continuously. just be sure to make a balance in your video’s timeline.
4- Story line
When we narrate a story, we put our viewers on a journey that has lots of stations. At each station, we give something to them. our station order and plan must be well-designed to prevent viewers to exit so we can deliver everything we want to them.
Need to talk about your project with an expert? we're here for that!
What is the difference between explainer video productions?
There are lots of explainer video production types like motion design, whiteboard animation, traditional animation, live-action, etc. all of them are attractive and effective but in their appropriate position. easily with a consultation with an expert, you can choose the one which fits your video goals. these types of explainer video production are different in many factors but the most important one is the style.
If you’re looking for the most common ones, we should tell you (based on studies) that motion design and whiteboard animations are the most popular explainer video productions.
Where you can use your explainer video production
1- Home page
One of the main placeholders for your explainer videos is your home page. by adding an explainer video to your home page there is no need for the visitor to read all of the contexts you’ve provided and in about a minute your visitor will be aware of your message. in this way, it can be effective to transfer your message in a short time!
2- Email campaigns
When you put an explainer video to your email campaign it will grow the click rate up to 60%! isn’t it awesome?! clearly, with adding an explainer video for a specific goal it can’t be miss understand as spam and because of that, your click rate will increase.
3- Social media
Social media is a place to share videos and photos. most people don’t care about texts on social media. they are using it for entertainment and with entertainment explainer video you can take a place on their social media platforms.
4- Landing pages
If you are a digital marketer, based on your customer journey, soon or late he/she will reach a landing page and nothing more than an impressive explainer video can’t lead them to your market.
5- Ads
You see ads everywhere! if you want to advertise your product or service, one of the most eye-catching content for your ads is explainer videos.
Conclusion
We got more familiar with explainer video production in this post with specifically analyzing some of the most important aspects which make your video great.
We also provide a code for you to order your explainer video with much fair price. as you can see at the beginning of the post we provide you a section which you can order your unique code. we are here to help you see the effect of explainer videos on your business. if you have any further question don’t hesitate to comment it below. maybe it is others question too.
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